Social Media 101 for Photographers
Today, there are so many platforms for photographers to leverage to showcase their portfolio of work. On top of that, the mediums are no longer just static but cross over into video heavily on platforms like TikTok and Instagram. There are so many exploratory ways for photgoraphers to showcase their work, but it can get overwhelming very fast. Below are platform-by-platform breakdowns of how photographers can leverage each.
With so many changes over the years, Facebook is great for hosting a page and sharing images or links to your website. David DiCello does a great job at being active, sharing images daily, and being interactive with his followers often responding to comments.
Start your own Facebook Page today here: https://www.facebook.com/pages/create
Once a platform for just posting photos of your food, it has evolved into an image sharing platform of all kinds. Stories allows for quick video and photo sharing that’s temporary while posting static and video in-feed gives users a chance to experience your photography frequently and in-depth. Sky’s the Limit Photography does a great job at balancing images with stories.
Start your own Instagram here: https://business.instagram.com/getting-started
TIKTOK
This video forward platform gives photographers a chance to break out into behind the scenes content, engaging and eye catching formats that entertain, and can help build brand awareness. WonGuy has a fantastic profile that dives into behind the scenes photoshoots, fantastic immersive imagery, and even tips for hobbyists.
Start your TikTok page here: https://www.tiktok.com/en/
